Social media is one of the most popular places. In Iran, the use of Instagram is currently on the stock market, but all over the world, we must say that Facebook is at the top of social networks in terms of traffic.
Facebook is one of the strongest sites, accounting for more than 6% of all Internet traffic. Due to the excessive presence of users in social networks such as Facebook and Instagram, the presence of brands there leads to branding, increasing user trust, as well as increasing sales and customers. But social marketing is very hard work, and if you want to do it with your current knowledge, you have a 99% chance of failure.
What do we need to do to have a strong presence on social media?
We suggest you use the social marketing services of Sajed Smart Builders to improve your brand.
Today we see the emergence of various forms and types of marketing in today's modern world. Seth Godin, one of the pioneers in the field of marketing in the world, believes that content marketing is the only form of marketing that remains in today's world, and social media marketing or social media marketing is one of the most important and main types of content marketing. . By relying on social media marketing, you can grow and develop your business and experience great sales. Of course, first of all we need to know what social media marketing is and how to use it.
In the continuation of this article, we intend to explain together in a fundamental way what social media marketing is and what its benefits are, and finally we are going to know exactly what a social media marketer or social media marketer does and what actions he takes to reach the audience. He pulls towards himself.
What is Social Media Marketing?
Social media marketing is a form of digital marketing that uses existing social networks, platforms, and websites to promote a brand's products or services. Social media marketing is commonly translated as social media marketing and is abbreviated as "SMM". Social networks are a platform through which a marketer can connect with their audience or potential customers, hear their comments, suggestions and criticisms, and build their own community.
SMM or social media marketing includes the following activities:
- Presence on social networks.
- Increase brand awareness.
- Interact with current and potential customers by producing valuable and engaging content.
- Redirect real and organic traffic to the website.
Social media marketers or social media marketers prioritize the use of social media and know what a fuss these networks and media have made in today's world. Today, a large part of the time of people in Iran and other countries of the world is spent on various social networks such as Instagram, Twitter, Facebook, YouTube, Pinterest, etc., and therefore if we can introduce our services and products in these networks, we can very easily Introduce customers to our brand and products and increase our sales significantly.
After appearing on social media, Social Media Marketer tries to attract its audience and potential customers and then offer its products and services to it. Once upon a time, marketers went to a company or store in person to attract customers for their products, but today the marketer sits down so that the customer can come to him and buy from him.
Social media platforms or social networks
It is interesting to note that many experts and analysts believe that social media or social media is more relevant to the sociological and psychological sciences than to technology. In fact, if we want to say what is social media marketing, we can say that marketing is based on the needs of today's society.
In a world of nearly 7 billion people, more than 3 billion people are active on social media, and that's a miracle. Until a few years ago, there was no news on social media at all, and people were not very interested in participating in it, let alone marketing it and forming a concept called social media marketing. Today, many professionals and business people know what social media marketing is and what its benefits are. Here are some very important platforms for social media:
According to 2019 statistics, this social network has 2.4 billion active users per month and 1.73 billion active users per day, and the age group that uses this media is 18 to more than 45 years old. Various industries such as e-commerce, retail, banking, financial and insurance services, entertainment, fashion and clothing, real estate, news, health and sports use this platform.
This platform has a lot of fans among Iranian users, but due to various problems, its use for marketing is less visible. It should be noted that Facebook is one of the oldest social media platforms and has a set of different social media features.
Businesses can use this platform to interact with customers, share content, advertise and support customers. This platform is mostly used to inform users about the brand and advertising.
Instagram is one of the best and most popular social media platforms that has many fans in Iran and the world, and many of our country's social media marketers open accounts for advertising on this program, and many Iranian users use only this platform. This platform is great for photo and video publishing.
Instagram has more than one billion active users per month, and the main age group that uses this social network is 18 to 35 years old. Different industries can use this social media to increase brand awareness, produce valuable content and share it and advertise. It is also possible to sell products directly on this social media.
Twitter is one of the best social networks that is popular among Iranian users. The media has 126 million daily active users and 321 million monthly active users, and the main age group that uses it is 18 to more than 45 years old. It is used by various industries and individuals such as news, technology, e-commerce, retail, entertainment, travel, health and intelligence.
Twitter gives you the opportunity to express your views on an issue in 280 characters. This social media is famous for using hashtags. With this media, you can introduce your users to your brand and share your thoughts and ideas with your audience. Businesses can make their content public with this medium.
LinkedIn has 675 million monthly active users. The main age group that uses this social media is 25 to 45 years old. With LinkedIn, you can find and connect with professionals in your field. LinkedIn is not a place to sell products directly, but it will be suitable and useful for advertising and familiarizing users with your brand. This platform can be a good place to introduce yourself as an expert and share your experience and abilities with other people.
YouTube social media has more than 2 billion users per month who log in to their account on this social network and it is said that it has 1.9 billion active users. On this social network, you can post videos related to your business. Simply put, almost any industry can use this social network and display their desired videos to users around the world.
This platform is one of the best video platforms for social media marketing. If you can post good videos about your business on YouTube, you will understand what social media marketing is and what good revenue stream it can generate for you.
Pinterest is one of the best social networks that provides users with all the necessary facilities for social media marketing. It is true that this social network is not very common among Iranian users, but it can not ignore its high power in advertising and branding. According to recent statistics, this social media has 367 million active users per month, and it is really great for publishing images, and Iranian users will surely turn to it.
Benefits of Social Media Marketing
Social media marketing is one of the best types of marketing and has many benefits. These benefits have made the social media market so hot that you can experience amazing sales through social media. In the following, we will mention the advantages and benefits of social media marketing:
1- Access to a large number of audiences
Everyone is wondering what happened that made social media and social media marketing so attractive and appealing to everyone? One of the main reasons for the popularity of social media marketing is that you can use this media to reach a large number of audiences. Earlier in the introduction of social media platforms, we said how many active users each network has. If you look at the numbers, you will find that by marketing on these platforms, you are actually dealing with hundreds of millions or billions of active users to whom you can introduce your products and services and increase your sales.
2- Easy branding
Nowadays, relying on social networks, branding is not a difficult task. In the past, a businessman worked for 20 years to get the people of a city to know him, but today, by appearing on social networks and producing valuable and attractive content, you are known all over the country and sell your product.
3- Continuous and optimal communication with customers
Another reason why social media marketing has come to life and become popular is that marketers can better and more effectively communicate with their customers this way. For example, in face-to-face marketing, the customer did not always have access to you, but today, despite the social networking platforms, the audience and the marketer are always in touch 24 hours a day.
4- Creative and user-friendly advertisements
Consider the social network Instagram. Are the ads on Instagram comparable to the TV ads? The appeal of Instagram ads is so high that it fascinates users, but TV ads only attract once and change the channel audience a second time. Advertising on social media makes it much easier for customers to be curious about your brand.
5- Elimination of geographical restrictions
When we were explaining what social media marketing is, we did not talk about geographical and spatial constraints. In other words, your marketing is shaped by the social media platform. So when you introduce your products and services, users around the world can view your features and services and buy from you if they wish. In face-to-face marketing, you have access to your entire city or province, but this marketing method allows you to reach out to the world.
6- Increasing customer loyalty
You can increase your customer loyalty with social media marketing. If you produce valuable content, after a while you will find that the audience is very interested in you and has a strong desire to see your posts and content. When this happens and the audience realizes that you are useful to them, they will trust you and when the trust is formed, a purchase will be made.
7- Learn from your competitors
Another advantage of social media marketing is that it can easily monitor the performance of your competitors on various social platforms and see what your successful competitors do on social media and how they produce their content. . Now that we have explored the benefits of social media marketing and realized the benefits of this marketing approach, we want to see what a social media marketer or social media marketer should do.
Our scope of work in Social Media Market
As a professional social media marketer, the first thing we know is that we need to understand very well what social media marketing is and what its features are. Once we understand this, we need to know which social media is right for what. After this step, we need to design a great strategy for social media presence. We will go through the following steps to design this strategy.
- Examining various social networks and what has been done in the past Competitors should also be examined and their current position assessed.
- Set goals and define criteria that are important to us.
- Research on the persona and personality of the target audience.
- Define content strategy.
- Determine what we are willing to spend to advance our goals. For example, we are willing to spend for influencer marketing with the help of influential people.
- Monitoring, evaluation and optimization.
Hooshmand Sazan Sajed International Company develops a great strategy and then we will act according to this strategy. We will do everything we can to attract your audience and the popularity of your brand, and increase sales by producing compelling and timed content. Then evaluate your performance based on the criteria we have defined for success so that we can make the necessary adjustments and figure out another trend in your business.
In order for your brand to be seen twice and to attract customers, we will do this for you with the necessary and applicable methods with a brilliant history.
We at Hooshmand Sajed make the way easier for you by providing special services regarding the management of social networks ... .